Orme is an intimate and cozy fine dining restaurant, born from the desire to offer a complete culinary experience capable of engaging the guest well beyond the single dish
Time. Research. Listening.
For Orme, DAPH Lab—ShinyUp's hospitality division—supports the restaurant in developing a digital communication strategy designed to convey its identity, atmosphere, and the depth of the gastronomic experience. The project stems from the need to highlight what truly happens when entering Orme: not only the quality of the raw materials and the kitchen technique, but also the rhythm of the service, the attention to detail, and the silent research that accompanies every course.The work includes the definition and consolidation of the brand's visual and narrative language, creative direction and full photographic production, the development of a coherent online presence through social media management, organic activities and advertising, and the creation of the new website.The goal is to build an authentic, elegant, and recognizable narrative, capable of appealing both to those approaching a fine dining experience for the first time and to a more passionate and conscious audience, attentive to details, timing, and the depth of the culinary journey.
